This thought-provoking video addresses the inherent risks in decision-making within the logistics industry, especially when faced with the choice between sticking with the status quo or adopting new, potentially disruptive technologies. It highlights the importance of evaluating risks not just based on current trends but with an eye towards future advancements. Learn why the safe choice may not always align with long-term strategic goals and how embracing innovation can position a company to outpace competitors and lead the market.
